Daraz Pakistan has introduced a special relief initiative in its Daraz Cares program to support sellers of the recent tragic fire that has been experienced at Gul Plaza in Karachi. The Daraz Initiative for the Gul Plaza Sellers is aimed at assisting the damaged businesses in restoring their fleets and proceeding with serving its customers through the internet in Pakistan.
Gul Plaza is a large trading centre in Karachi and it is a home to thousands of small and medium enterprises. Inventory, working space, daily cash flow are some of things that many sellers lost after the fire. Daraz intervened to offer pragmatic and emotional assistance to make these entrepreneurs reconstruct and proceed.
Dedicated Online Space for Affected Sellers
As part of the Daraz Support Initiative for Gul Plaza Sellers, Daraz will create a special section on its app and website where customers can easily find and support impacted businesses. This gives sellers more visibility while they restart operations.
Daraz will also help sellers with fast onboarding and provide training sessions so they can move their business online smoothly. This support makes it easier for sellers to reconnect with customers nationwide.
Storage, Delivery, and Marketing Help
As a short-term solution, Daraz will provide warehouse storage facilities to sellers who are to store or have their inventory. Subsidised delivery services will also be offered to the company to cut costs.
Moreover, free online and on-location promotion will be provided by Daraz; its self-made platform instruments would assist the sellers in expanding once again and attracting more customers. Such measures will make sure that the Daraz Support Initiative to Gul Plaza Sellers provides some real and practical help.
Long-Term Recovery and Ramadan Support
Daraz is also launching a dedicated incubation and support track for hands-on guidance over the next three months, especially during the busy Ramadan and Eid season. This long-term plan helps sellers stabilize and sustain their business.
Daraz Pakistan’s Managing Director, Ehsan Saya, said Gul Plaza is more than a market — it represents years of hard work and livelihoods. He added that Daraz wants to stand with sellers in a practical and compassionate way.
How Sellers Can Get Help
Sellers affected by the incident are encouraged to share their details with Daraz to join the support program. They can register through Daraz’s official form or contact Seller Support channels.
Through the Daraz Support Initiative for Gul Plaza Sellers, Daraz Pakistan aims to rebuild confidence, protect livelihoods, and help entrepreneurs return stronger after the tragedy.
