Toyota has announced a major reduction in Toyota Fortuner Prices in Pakistan, marking one of the biggest price cuts in years. To celebrate 35 years of operations in the country, Toyota has lowered the ex-factory prices of its flagship SUV, making the Fortuner more affordable for buyers.
The campaign, called “Built to be Unbeatable”, focuses on significant price cuts for the most popular Fortuner variants. Here’s the latest pricing:
| Variant | Previous Price (PKR) | New Price (PKR) | Savings (PKR) |
| Fortuner G | 14,939,000 | 12,435,000 | 2,504,000 |
| Fortuner V | 17,509,000 | 14,935,000 | 2,574,000 |
These decrease not only Fortuner G but also Fortuner V by more than PKR 25 lacs making them lower than their former base prices, something uncommon in the SUV market in Pakistan.
The instant drop in prices coincides with the time when the auto industry is struggling with issues such as high inflation, high financing cost and a low currency. The move by Toyota would re-define the premium SUV market that has been grappling with affordability.
This is good news to buyers who have suffered increasing prices over the years. The Fortuner, which has been characterized by its durability, off-road nature and good resale value, can now be affordable to users who might have been previously tempted to buy smaller or mid range SUVs.
Toyota has also pointed out that the offer is limited time and limited quantity.
Interested buyers are advised to act fast, as stocks are expected to sell quickly.
This 35th-anniversary price reduction not only celebrates Toyota’s long-standing presence in Pakistan but also reinforces the Fortuner’s promise: “Built to be Unbeatable.”
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