The Pakistan Naanbai Association has gone ahead to announce that roti and naan prices will not be increased until the 30th of Ramadan 2026 in a relief to consumers in the holy month.
The move came after one of the meetings of the General Council that was chaired by Rawalpindi Central President Shafiq Qureshi, and was attended by representatives of Rawalpindi, Attock, Jhelum, Chakwal, Murree, and Talagang. Although the association was challenged with harsh inflationary pressure, it consented to maintain current rates in order to ease the people throughout the fasting month.
Although at present the prices are frozen, the association has announced the compulsory raising right after the Eidul Fitr. Using the excuse of financial viability of its operations, the management defined the new pricing framework to be applied after the Eid:
Roti & Naan: Single price to go up by Rs. 5.
Paratha & Roghni Naan: Price to go up by Rs. 10.
Reasons for the Price Increase
The association highlighted the sharp rise in input costs as the primary driver for the future hike. They criticized the district administration for failing to control the prices of raw materials. Key cost escalations cited include:
- Flour (79-kg bag): Price jumped from Rs. 7,600 to Rs. 11,700.
- Fine Flour: Increased from Rs. 8,200 to Rs. 12,600.
- LPG Cylinders: Commercial cylinder prices have climbed to Rs. 16,000.
- Other Costs: Significant hikes in labor wages, electricity tariffs, and tandoor rents.
The association warned that further increases of up to Rs. 2,200 per flour bag are expected by the end of Ramadan. President Shafiq Qureshi stated that if the government does not control these input prices, many tandoors might be forced to shut down after Eid due to losses.
